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🎙️ Planning a Podcast Series for Your Brand? Start With Purpose, Not Just a Mic
In a world of short-form noise, a podcast series gives your brand a long-form voice . It's a space to build thought leadership, connect...
Siddusai Karri
Jul 12 min read


What Can Go Wrong in Ad Spending: A Reality Check for Indian Brands
India’s digital advertising industry is booming, projected to surpass ₹1 lakh crore in spend by 2025. But with growth comes chaos — and...
Siddusai Karri
Jul 13 min read


Top Lead Generation Tools to Supercharge Your Sales in 2025
In today’s competitive digital landscape, generating high-quality leads is no longer about volume alone — it’s about using the right...
Siddusai Karri
Jul 13 min read


Is TRP Still Relevant in 2025? A Deep Dive into India’s Changing Media Metrics
In a rapidly evolving digital landscape, is the good old TRP (Television Rating Point) still the king of media measurement in India? With...
Siddusai Karri
Jul 163 min read


What Cameras Are Used to Broadcast Cricket? A Deep Dive into Sports Production Tech
In the electrifying world of live sports, the real magic often unfolds off the field . Every ultra-HD close-up, jaw-dropping slow-mo...
Siddusai Karri
Jul 74 min read


Truecaller: India’s Unexpected Ad Platform Giant
From Caller ID to Ad-Tech Powerhouse — A Deep Dive into Its Rise In a market dominated by Google, Meta, and YouTube , Truecaller may not...
Siddusai Karri
Jul 13 min read
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